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Many of your customers browse, share and buy on their phones. A mobile-first approach to design and shopping helps you turn more of those visits into orders.

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Why mobile matters

  • Shopping habits have shifted. For many shoppers, the phone is now the main way they shop.
  • Expectations are high. Your customers don’t just compare your mobile experience with other direct selling companies. They compare it with the best shopping apps they use every day.
  • Complexity costs sales. Shoppers and potential leaders give up on enrollment and checkout flows that take too many steps. Reduce the taps it takes to enroll and to buy.

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What Fluid gives you on mobile

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A faster checkout

  • Fluid Checkout keeps the whole purchase on one page, and returning customers with a saved profile can pre-fill their details. See Checkout.
  • Offer PayPal and other alternative payment methods, and turn on Apple Pay for your payment gateways. See APM and Gateways.
  • Keep forms short to reduce abandonment.

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A personal shopping experience

  • Build product playlists for different customer groups. See Smart playlists.
  • Keep customers informed about products with messages and notifications in the app.
  • Give every rep a personal MySite that uses your company’s theme. See Mysite Theme.
  • Announce new products in the app with Announcements.

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Follow-up on abandoned carts

  • Reps get follow-up suggestions in Catch Up, such as a Cart Abandoned catchup when a shopper leaves items in their cart. Reps with a premium subscription in the app also see a suggested text message, drafted with AI, on some catchups. See Catchups.
  • For recovery emails and more ideas, see Cart abandonment.

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Optimize for phones

Marketing brings visitors to your store. A good mobile experience makes the most of every visit.
  • Speed: every second a page takes to load costs you shoppers. Optimize image sizes before you upload them.
  • Structure: create a clear content hierarchy with logical sections, and keep paragraphs short, 3 to 4 lines at most.
  • Calls to action: place important buttons within easy reach of the thumb, and above the fold when you can. Use contrasting colors and action verbs.
  • Readability: keep high contrast between text and background.
  • Forms: ask only for what you need. Fewer fields on enrollment and checkout forms mean more completions.

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Get help

Email Fluid support at help@fluid.app. The Getting help page lists what to include in your request.