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Fluid is a We-Commerce platform built for merchants and direct sales teams who want to sell together — not in silos. It unifies your storefront, sales rep attribution, global payments, and customer identity into a single connected system, so every party in a sale gets full credit and visibility. Whether you’re launching a new product, onboarding a network of reps, or expanding into new markets, Fluid gives you the infrastructure to grow without stitching together dozens of third-party tools.

Quickstart

Set up your account, install FairShare, and make your first API call in under 10 minutes.

Platform Overview

Explore every component of the Fluid platform and understand how they work together.

SDK Overview

Integrate FairShare attribution and Fluid’s client-side tools into your existing website.

API Overview

Browse the full Fluid REST API — products, orders, customers, commissions, and more.

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Key Platform Components

Fluid is composed of several purpose-built modules that work independently or together. Here’s a quick orientation to the most commonly used components.

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FairShare Attribution

FairShare is Fluid’s JavaScript attribution SDK. It tracks which sales rep deserves credit for a purchase by following cookies, fingerprints, and referral routes — even across domains you don’t own. Install one script tag on any site and FairShare silently attributes every conversion back to the right rep.

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Fluid Payments

Fluid Payments is a global payment aggregator that supports 300+ alternative payment methods (APMs) across 100+ countries. Accept Apple Pay, Google Pay, GCash, AliPay, local bank transfers, and dozens of regional wallets without managing separate payment processor accounts. All card data is stored in Fluid’s PCI-compliant vault.

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We-Commerce Checkout

Fluid’s one-page checkout lives at checkout.fluid.app and is shared across every Fluid-powered storefront. Returning customers check out instantly using saved profiles, reducing cart abandonment without any extra development work on your end.

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Website Editor

The Website Editor is a drag-and-drop site builder that uses Liquid templating. Start from one of three themes — Base, Vox, or Fluid — and customize your storefront without writing a line of code. Developers can drop into the template layer at any time for full control.

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Droplet Marketplace

Droplets are pre-built third-party app integrations you can add to your store with a single click. Because every Droplet is built against Fluid’s native APIs, they work seamlessly with your checkout, rep attribution, and commission engine — no middleware to configure or maintain.

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Need Help?

If you run into issues or have questions about your account, the Fluid team is here to help.