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The Playbook is training for brand teams and reps: practical guidance on content, apps, leads and conversions that helps you get more out of Fluid.

Business development

Create content worth sharing, build an app your team uses every day, and give your customers a great experience.

Shareable content

Give your team photos, videos and documents that build trust, and measure what works.

Scroll-stopping video

Hook viewers in the first seconds and structure short videos that convert.

App design essentials

The elements every successful app needs, from onboarding to analytics.

App engagement

Keep your app active with fresh content, training and daily, weekly and monthly routines.

Push notifications vs SMS

Choose the right channel for each message you send your team.

Your app as a brand ambassador

Make every part of your app reflect your brand and serve your field team.

Customer experience

Build support, personalization and content that keep customers coming back.

Sales and marketing

Start real conversations, follow up at the right moment, and turn more visits into orders.

Authentic conversations

Share content and write messages that start conversations instead of pitches.

Warming up cold leads

Reconnect with quiet contacts through personal, useful follow-ups.

Smart playlists

Use playlists to share a consistent sales story and tailor it to each audience.

Selling with the mobile app

Use the mobile app to connect with customers, run events and track results.

Mobile shopping

Why a mobile-first shopping experience matters, and how to optimize yours.

Landing pages

Build landing pages that earn trust and make buying easy.

Cart abandonment

Understand why shoppers leave, and recover more abandoned carts.

Frequently asked questions

Your company’s trainings are in the mobile app. Where you find them depends on how your company sets up the app. For example, a Get Started widget on the Home screen shows trainings from a category your company chooses. If your company groups its trainings into categories, you can browse them by category.Training videos remember where you stopped, so you can leave and pick up where you left off.Brand teams add trainings on the admin’s Trainings screen, under Tools, and choose where they appear in the app with Home Tabs.
When you ask an AI assistant to draft a reply to a customer, give it three things:Templates for common requestsMake the reply fit
  • Technical level: simple steps for beginners, more detail for advanced users.
  • Tone: say whether you want it friendly (“Happy to help!”) or formal (“I’ll help you with this”).
  • Required elements: for example, a security reminder or a link to more information.
Always include the platform and version, the account type, what’s already been tried, and what a good answer looks like. Mention error messages, the customer’s language and any time pressure. Review every draft before you send it.
Brand teams add trainings on the admin’s Trainings screen, under Tools. Plan each course before you build it.Course checklistContent guidelinesCourse structureStart with a detailed outline, build in short modules, and offer downloadable resources. Fluid’s trainings don’t include quizzes, so check understanding in a live session or a follow-up.

Get help

Email Fluid support at help@fluid.app. The Getting help page lists what to include in your request.