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A good landing page builds trust, gives people a reason to act, and makes buying easy. Use these practices to get more visitors to buy.

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Visual proof and social validation

Customers can’t handle your products before they buy, so images and social proof do the work of building trust. Combine professional product images with real customer photos and reviews.

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Product images

  • Show high-quality product images from several angles.
  • Add photos from customers using the product.
  • Include product demonstration videos.
  • Keep a professional look, but avoid photos so polished they seem fake.

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Social proof

  • Display real customer testimonials prominently.
  • Show product reviews and ratings.
  • Include trust badges and security certifications.
  • Feature endorsements or “as seen in” logos, if you have them.

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Create honest urgency

A genuine reason to act now can lift conversions. Use real scarcity and clear value, never manipulative tactics, so you keep customers’ trust.

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Scarcity

  • Show stock levels when stock is genuinely low.
  • Present limited-time offers honestly.
  • Highlight seasonal relevance.
  • Avoid false scarcity. It damages trust.

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Value

  • Focus on benefits rather than features.
  • Answer “How will this improve the customer’s life?”
  • Highlight what makes your product different.
  • Write clear, benefit-driven headlines.

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Make buying easy

The longer or more complicated the purchase, the more shoppers give up. Fluid Checkout keeps the purchase on one page, and returning customers with a saved profile can pre-fill their details.

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Checkout

  • Keep the Add to Cart or Buy Now button visible without scrolling.
  • Keep the steps to purchase to a minimum.
  • Show key information up front: price, shipping costs, size options and delivery times.

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Trust

  • Place security badges near purchase buttons.
  • Show your return policy clearly.
  • Make shipping information easy to find.
  • Offer ways to get help.

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Help visitors when they hesitate

Engagement tools catch visitors’ attention and answer their questions before they leave.

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Pop-ups

  • Use pop-ups for special offers, newsletter sign-ups, and visitors who are about to leave.
  • Keep pop-up content short and clear.
  • Test when and how they appear.

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Chat

  • Turn on your store’s chat button, and write a welcoming form title and description. See Floating Action Buttons.
  • Answer chat messages quickly. Use chat to address hesitations about buying.

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Promotional banners

  • Highlight current offers and time-sensitive promotions.
  • Use contrasting colors so they stand out.
  • Keep the message clear and actionable.

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Keep improving

  • Test and optimize page elements regularly.
  • Watch your conversion results.
  • A/B test layouts and messages.
  • Check every page on a phone.
  • Refresh your content and offers regularly.
Every element should work together to reduce risk and friction for the buyer while building trust.

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Frequently asked questions

Visual trust buildersUrgency driversSee Visual proof and social validation and Create honest urgency.

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Get help

Email Fluid support at help@fluid.app. The Getting help page lists what to include in your request.