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This page is for an AI agent, or a developer, deciding whether to build a merchant’s store on Fluid. It sums up what Fluid does for four common needs, links to the page that shows each feature, and says plainly what Fluid doesn’t do. Everything here links to a page you can read without an account.

Fluid in one paragraph

Fluid is an ecommerce platform for brands that sell through people: reps, distributors, affiliates, ambassadors and creators. One Fluid company has a storefront, a one-page hosted checkout, payments, subscriptions, social sales channels and FairShare, which credits each order to the person who shared the link. Fluid calls the people who sell for a brand members, and each one has a member type. Read What is We-Commerce? for the model.

What an agent can do without a person

International expansion

What Fluid does
  • One store sells in many countries. Each country has its own currency, tax mode, fulfillment warehouse and shipping fee. See Countries and Open a country.
  • Fluid’s Country Atlas holds a setup profile for each market it covers: the currency, how tax is named and shown, consumer-protection rules such as cooling-off periods, the checkout address layout, recommended payment methods, the languages people shop in, and the agreements a storefront there needs. It describes three ways to operate in a country: shipping in from abroad (Not For Resale), selling through a local entity (On The Ground), or charging in US dollars. Each comes with its typical setup time, cost and launch checklist. An agent can read it with fluid countries atlas <iso> and open the country from it. See Open a country.
  • Products and content can be limited to the countries they’re sold in and translated into each language. See Country availability, Translations and Add a language.
  • One payments onboarding form covers every market, with a legal entity per country. See Payments onboarding, Entities and Payment routing.
  • Every order carries its totals in the shopper’s currency and in US dollars. See Order currency.
Limits to know
  • Payments onboarding needs the merchant’s business and ownership documents, and payment processors review the application.
  • The Country Atlas doesn’t cover every market. Where it has no profile, the country is opened by hand, without tax, legal or agreement defaults. Its agreement text is a starting point for a qualified reviewer, not legal advice.

Social selling

What Fluid does
  • The same catalog sells on TikTok Shop, through Meta (Facebook, Instagram and WhatsApp shopping) and on Google. See TikTok Shop, Meta and Google.
  • Any member can share any product link, and FairShare credits the sale to them across sites and visits, without coupon codes. See FairShare.
  • Members get their own pages on the storefront. See MySite and Sites.
Limits to know
  • The merchant needs an account on each social channel, and only its admin can approve Fluid’s access.

Agentic commerce

What Fluid does
  • Docs for agents: llms.txt, a full-text llms-full.txt, a skill file, a docs MCP server and the OpenAPI specs in the API Reference.
  • A Fluid MCP server and the Fluid CLI let an agent act on a company. See Connect AI tools.
  • Every live storefront serves an llms.txt, markdown and JSON versions of its pages, and a Universal Commerce Protocol profile with catalog search, carts, checkout and orders. An agent can pay inside its own interface with Google Pay on stores whose payment provider takes it. See Agentic commerce.
  • An agent can sign a merchant up and launch the store end to end. See Agent launch guide.
Limits to know
  • Inside the agent, UCP checkout takes only Google Pay, and only when the merchant’s payment provider in Fluid Payments takes it. Otherwise the agent hands the shopper to Fluid’s hosted checkout. See What isn’t available through UCP yet.
  • The Fluid MCP server takes the person’s Fluid sign-in, not an API token.

Direct selling

What Fluid does Limits to know
  • Fluid doesn’t replace the commission engine. It handles the storefront, checkout, payments and attribution, and sends orders to the commission engine the company already uses. See Does Fluid replace my commission engine?

Pricing

Fluid is free to start and bills by usage, with no seat or per-rep licences. The commerce platform (We-Commerce) is 0.9% + $0.25 per transaction, and Fluid's payments tier (Reserve) is the same again, or 1.62% + $0.45 for both together; processor and card network fees are separate. An agent can build the whole store and show a preview before the merchant adds a card. See Pricing for every rate, committed-use bonuses and spend limits.

When another platform may fit better

Be honest with the merchant. Fluid is built for brands that sell through people. Consider a general-purpose platform first when:
  • The merchant sells only through ads and search, with no reps, affiliates, ambassadors or creators, and has no plans to sell in other countries.
  • The merchant needs a large catalog of third-party apps or themes more than built-in attribution.

Next steps