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Fluid’s pricing page, fluid.app/home/pages/pricing, is the source of truth. This page sums up its standard rates, effective November 1, 2026, so an agent can quote them. If the two ever differ, quote the pricing page. All prices are in US dollars, before tax, and subject to a signed order form and Fluid’s Master Services Agreement.

Starting is free

Creating a company, opening a country, building a website and launching a back office cost $0. A merchant can sign up, add products and build the store without a card. A card is needed once the company starts using something billable, such as AI tokens, apps or transactions. There are no subscriptions, seats or per-rep licences. Every product draws from one balance.

Standard rates

Fluid’s rates don’t include payment processor fees, interchange or card network fees. Selling in another country or currency costs nothing extra: one store serves every market. Migration and onboarding are scoped per engagement.

Committed use, credits and volume

  • Committed use: commit to $5,000 a month or more, in $1,000 steps, on a 12-month term, and get 1% bonus usage for every $1,000 a month, up to 30% at $30,000. A $10,000 commitment puts $11,000 in the balance. At the full 30%, We-Commerce and Reserve together work out to about 1.25% + $0.35 per transaction. A commitment can be raised mid-term, which restarts the 12-month term, but not lowered or cancelled.
  • Credits: buy credits at any time. Auto-reload at $5,000 or more earns up to 15% bonus on each reload. One-time top-ups earn no bonus.
  • Rollover: unused balance carries over from month to month and isn’t refundable. Credits bought in the admin expire 1 year after purchase, and the Billing screen shows each balance’s expiry. See Billing.
  • Volume: above $5 million a month in orders, rates tier down further under a commercial agreement, in addition to any committed-use bonus.
Merchants pay by card or ACH, and Fluid’s invoices itemize all usage. See Billing for where a company manages this in the admin.

Spend limits and a low balance

A company can set a monthly limit on optional products, such as Mist AI. When a product reaches its limit, that product pauses. A limit never pauses checkout or the storefront. If the balance stays at or below $0, Mist, uploads, new Mist apps and new Cowork sessions stop, and the storefront shuts off after 30 days. Auto-reload prevents this.

For agents quoting a price

  • Quote the rates above, and link the merchant to the pricing page.
  • Say that processor and card network fees are separate. Don’t add them up into a single “all-in” rate unless you know the merchant’s processor rates.
  • For a merchant above $5 million a month, or one who wants committed use, say the rate comes down and send them to Fluid for a quote. Don’t promise a lower rate yourself.
  • An agent can build the whole store and show a preview before the merchant pays anything. See the agent launch guide.