Where to find it
In the admin sidebar, under Analytics, select Traffic.To open this screen, your role needs View only or Full access for Payment Reports. On the Roles screen, Payment Reports is in the Commerce card. Open the card and set access from the Payment Reports area’s menu, not the card’s.
What’s on the screen
The screen has five tabs: Traffic, Reps, Sources, Campaigns and Geography. It opens on Traffic. At the right of the tab bar, choose the period: 7D, 30D or 90D for the last 7, 30 or 90 days, or 12M for the last 12 months. It starts at 30D, and the period you choose applies to every tab. The tab and period are kept in the page’s web address, so a link you copy opens on the same view. If a card can’t load, click Try again on it. Most counts and amounts are rounded, such as 12.4K. Revenue amounts are shown in US dollars, with orders in other currencies converted. Where a figure shows its change from the earlier period, a dash means there’s no earlier data to compare.Traffic
- Traffic: the period’s dates, compared with the same number of days just before it. Page views shows the total and its change, and the chart plots page views over the period. Visitors shows the number of distinct visitors, with no chart and no change, and a dash when it can’t be measured for the period. Page views count every view, bots included, while visitors leave bots out, so the two don’t divide into each other.
- Devices: the split across Desktop, Mobile and Tablet, plus Unknown when there are any.
- New vs returning: the share of Returning and New visitors. New means no earlier recorded visit from that browser, so a returning shopper on a new device counts as new.
- Content mix: the share of views by type: Products, Blog & pages, Shared assets and Storefront & checkout. Types with no views are left out.
- Most viewed: the pages, products and shared assets with the most views. Each row shows the Destination with its type, Views, a Trend line, the Top source channel (or Not recorded), and Revenue with its number of orders. Revenue is the full total of paid orders whose visit landed on that item, so the column adds up to less than your store’s revenue.
Reps
- Rep field: the period’s dates and four figures: Active reps, with its change; Share of traffic, the share of visitors who arrived on rep links; Rep-driven revenue; and New reps. A line below says what the revenue covers, for example when it’s tracked from a later date than the visitor figures. See Why doesn’t Rep-driven revenue match my orders?
- Leaderboard: reps ranked by visitors sent, with #, Rep, Visitors, Orders, Revenue, Trend and Top asset (or No tracked asset). If some rep-link visits name no rep, an Unattributed row at the bottom counts them, such as an admin’s own share. When not every rep fits, the note below says how many are shown, such as Top 25 of 140 reps. Reps hidden from leaderboards aren’t listed, but their traffic still counts in Rep field. One visitor can arrive on two reps’ links, so the rows don’t add up to your store’s visitors.
Sources
- Traffic flow: a diagram of which channels, on the left, sent visits to which content, on the right, with each one’s number of visits. Smaller flows are grouped into Other content; hover a band or a name to see its visits.
- Channel mix: the period’s visitors by channel: Rep shares, Email, Paid, Social, Organic, Referral and Direct. Each channel shows its visitors, its share, its revenue and, when there is one, its conversion rate (conv).
- Top referrers: the outside sites that sent visitors, with Source, Visitors, Views, Revenue and Conv. rate. The addresses one platform uses are grouped into one row, and smaller sites into Other sites. A dash means there’s no figure.
Campaigns
This tab covers visits that arrived on links tagged with UTM parameters, such as the links you build with New campaign link.- Campaigns: the period’s dates and four figures: Active campaigns, Tagged visitors, Share of traffic and Campaign revenue.
- Campaign performance: tagged campaigns ranked by visitors, with Campaign, Tags (the source and medium values, or None), Visitors, Revenue and Conv. rate. Each row is one combination of campaign, source and medium, so a campaign sent by email and by paid social shows on two rows. The rest are grouped into Everything else. The card also has a search box and the + button that opens New campaign link.
- UTM explorer: choose Campaign, Source, Medium, Content or Term to see each tagged value’s Visitors and Page views. Term is filled by paid search only. This card shows visitors and page views, not orders or revenue.
Geography
- Visitors by country: a bar chart of up to 8 countries with the most visitors, with the total visitors and number of countries above it. A + after the number of countries means some countries are grouped together.
- Countries: Country, Visitors, Share, Views and Revenue. Shares are of all visitors, including those who couldn’t be placed in a country, so they add up to less than 100%. Revenue counts storefront purchases by delivery country, not your full store revenue. A note below gives its dates when they differ from the visitor figures’. Visitor locations are only available from the day the store began recording them, so on a long period the figures can cover fewer days than you chose.
- Cities: the top cities by visitors, with City, Visitors, Share and Views. Cities can cover fewer days than the country figures, so their shares are of the city total.
Tasks
Build a campaign link
Building a link doesn’t save anything. It makes a tagged web address for your store and copies it, and the campaign appears in Campaign performance once visitors arrive on the link (see the FAQ below if you can’t find it).1
Open the link builder
On the Campaigns tab, click + (New campaign link) at the top of Campaign performance.
2
Pick a destination
Under Destination, choose where the link should land on your store, such as Home Page, Shop, a product, a collection, a page or a post. Destination is required. If you see That destination has no storefront link, pick another.
3
Tag the link
Fill in utm_source, utm_medium and utm_campaign. Type your own values or pick a suggestion, such as
klaviyo or google for the source and email or cpc for the medium. Optionally, add utm_content to tell two creatives apart and utm_term for a paid search keyword. In the link, each value becomes lowercase, each run of other characters (spaces, symbols, accented letters) becomes a single hyphen, and hyphens at the start or end are dropped, so Spring Restock becomes spring-restock. The three required values each need at least one letter from a to z or a number.4
Check the preview
Preview shows the full link as you type. If Preview says it’s waiting for your store’s address, Copy link stays unavailable until the link appears.
5
Copy the link
Click Copy link. When you see Campaign link copied, the link is on your clipboard and the dialog closes. If you see Couldn’t copy the link, the dialog stays open, so select the link in Preview and copy it yourself.
Find a campaign
1
Search
On the Campaigns tab, type at least 2 characters of a campaign name in the search box on Campaign performance. The search covers the period you’ve chosen, and the line below the box gives the number of matching campaign placements.
2
Narrow the results
If you see More campaigns match, type more of the name.
3
Clear the search
Click the × in the box to see all campaigns again.
Frequently asked questions
Why doesn't my new campaign appear?
Why doesn't my new campaign appear?
A campaign appears in Campaign performance once visitors arrive on a link carrying its tags, and only for a period that includes those visits. A campaign with few visitors may be grouped into Everything else. Search for its name, as in Find a campaign, to see it on its own row.
Why doesn't Rep-driven revenue match my orders?
Why doesn't Rep-driven revenue match my orders?
It’s traffic credit: the rep whose link brought the buyer. As its tooltip says, it isn’t commission credit. It also counts only from the day tracking started, which the info icon beside Rep-driven revenue shows.
Why is Top referrers empty when I had visitors?
Why is Top referrers empty when I had visitors?
Top referrers lists only outside sites that sent visitors. Visits with no outside referring site, or from your own store’s pages, aren’t listed, so a period with only those shows nothing here. Channel mix shows the split by channel.