Home > Overview revenue-quality card (new vs returning, subs vs one-time, AOV)
Returns the “Revenue quality” card that sits in “The month’s
economics” section on Home > Overview. Splits the current
month’s paid revenue three ways: new vs returning (per-order
cohort), subscription vs one-time (presence of
subscription_id), and three AOV values (blended,
new-customer, returning-customer).
Spec decision D-4 pinned the cohort definition to a per-order
classification — a customer’s first-ever paid order is new
and every subsequent order is returning. Buyer identity is
orders.member_id (populated on every paid order — the
checkout flow mints a member row on first purchase; the
unique members(company_id, email) index keeps that identity
stable across returning purchases).
curl --request GET \
--url https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality \
--header 'Authorization: Bearer <token>'import requests
url = "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality"
headers = {"Authorization": "Bearer <token>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {Authorization: 'Bearer <token>'}};
fetch('https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"Authorization: Bearer <token>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("Authorization", "Bearer <token>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality")
.header("Authorization", "Bearer <token>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["Authorization"] = 'Bearer <token>'
response = http.request(request)
puts response.read_body{
"new_vs_returning": {
"new": {
"revenue": "8412.6",
"orders_count": 141,
"revenue_pct": "27.9"
},
"returning": {
"revenue": "21737.64",
"orders_count": 357,
"revenue_pct": "72.1"
}
},
"subs_vs_one_time": {
"subscription": {
"revenue": "13867.12",
"orders_count": 236,
"revenue_pct": "46.0"
},
"one_time": {
"revenue": "16283.12",
"orders_count": 262,
"revenue_pct": "54.0"
}
},
"aov": {
"blended": "60.54",
"new_customer": "59.66",
"returning_customer": "60.89"
},
"currency": "USD",
"meta": {
"request_uuid": "1d6f3b94-7c28-4e0a-b5f1-62a9d8e4c317",
"timestamp": "2026-09-10T15:42:07Z"
}
}{
"error": {
"message": "<string>",
"details": {}
},
"meta": {
"timestamp": "2023-11-07T05:31:56Z",
"request_id": "<string>",
"request_uuid": "<string>"
}
}{
"message": "<string>"
}{
"message": "<string>",
"error": "<string>"
}{
"error": {
"message": "<string>",
"details": {}
},
"meta": {
"timestamp": "2023-11-07T05:31:56Z",
"request_id": "<string>",
"request_uuid": "<string>"
}
}Authorizations
Query Parameters
ISO alpha-2 code of one of the requesting company's configured
countries (see GET /countries). When present, every service
on this endpoint filters its data to that country and reports
money in the country's own currency. Omit (or send "all")
for the aggregate-across-countries view, which is the default
and matches pre-Phase-004 behavior. Unknown ISO codes or ones
the company is not configured for return 400.
"US"
Response
Revenue-quality card payload
curl --request GET \
--url https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality \
--header 'Authorization: Bearer <token>'import requests
url = "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality"
headers = {"Authorization": "Bearer <token>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {Authorization: 'Bearer <token>'}};
fetch('https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"Authorization: Bearer <token>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("Authorization", "Bearer <token>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality")
.header("Authorization", "Bearer <token>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.fluid.app/api/v202604/analytics/dashboard/revenue_quality")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["Authorization"] = 'Bearer <token>'
response = http.request(request)
puts response.read_body{
"new_vs_returning": {
"new": {
"revenue": "8412.6",
"orders_count": 141,
"revenue_pct": "27.9"
},
"returning": {
"revenue": "21737.64",
"orders_count": 357,
"revenue_pct": "72.1"
}
},
"subs_vs_one_time": {
"subscription": {
"revenue": "13867.12",
"orders_count": 236,
"revenue_pct": "46.0"
},
"one_time": {
"revenue": "16283.12",
"orders_count": 262,
"revenue_pct": "54.0"
}
},
"aov": {
"blended": "60.54",
"new_customer": "59.66",
"returning_customer": "60.89"
},
"currency": "USD",
"meta": {
"request_uuid": "1d6f3b94-7c28-4e0a-b5f1-62a9d8e4c317",
"timestamp": "2026-09-10T15:42:07Z"
}
}{
"error": {
"message": "<string>",
"details": {}
},
"meta": {
"timestamp": "2023-11-07T05:31:56Z",
"request_id": "<string>",
"request_uuid": "<string>"
}
}{
"message": "<string>"
}{
"message": "<string>",
"error": "<string>"
}{
"error": {
"message": "<string>",
"details": {}
},
"meta": {
"timestamp": "2023-11-07T05:31:56Z",
"request_id": "<string>",
"request_uuid": "<string>"
}
}